For the first time in years, technology has opened the door to a new way for your customers to find you – virtual assistants and voice search – think Siri, Cortana and Alexa. Digital marketing is the shortest distance between you and your target audience, and that distance just got even shorter depending on whether or not you’re optimized for voice search. Here’s how to optimize for voice search – and how to know whether your brand is one that actually needs to.