Your post-Labor Day Weekend marketing strategy can lose 20 percent of your customer base or grow the whole group – it’s up to you, and it’s all about stepping out of your own shoes and looking at the world from the perspective of your target audience. It could mean more retargeting because people with less focus need more chances to see your ad; more A/B testing will show you what types of content are resonating more with your audience through the “transitional” months. It’s also about improving your internal marketing to improve performance and productivity, which shines through even more to your clientele. Labor Day weekend isn’t just a change in beach schedules, it’s a change in mindset that needs to be accommodated in your marketing strategy, from social media to advertising content and even networking.