The fact that people who trust your brand will buy more from you isn’t new, but something in that equation has changed. Trust is now a multiplier of the perceived value of your product or service… in other words, even a valuable product will be seen as having ZERO value if there’s no trust in the brand delivering it. People are so bombarded with sales pitches and ads that trust has become the gatekeeper to your customer; winning their trust is now a branding must, and it might be time to revisit your strategy and putting more emphasis on HOW you deliver what you promise, not just what you promise.

Bonus from last podcast – what do you do when your in-house marketing team has gone stale?