Word of mouth marketing may be the oldest, and most effective, form of marketing, and while some businesses brag about needing no other marketing strategy, there are some inevitable fates they will meet. Word of mouth can change, lie, affect your business model and more if you’re not proactive with an inbound marketing plan to keep that word of mouth saying what it should. From new competition to the fact that word of mouth is now largely digital, there are real reasons that steps need to be taken to maintain the buzz about your brand!